Last time we gave your inspiration for your newsletters in the categories “Company information” and “Product information”
This time we continue with more inspiration in two other categories that we see is used by many.
Category 3: Content, Content, Content
There are lots of opportunities to build your audience with content that’s not directly related to your company or product.
So, be sure to make room for something fun and educational. Content often performs better than promotions.
Inspiration:
- A top ten list
- A survey or poll
- Quotes—motivational or just plain funny (if appropriate)
- Recent studies or surveys related to your business
- Statistics and data points
- Infographics
- Updates about your social channels
- A guest blog post you’ve written for another company or brand
- Third-party apps and tools your audience would find useful
- A roundup of your most popular blogs, videos, or services from the month or year
Category 4: Help and Support
Newsletters are also a great way to proactively reduce the volume of help desk calls or emails. Posting FAQs, challenge resolutions, resources, and training classes helps people find the answers they need without involving your customer service department.
Inspiration:
- Frequently asked questions (FAQs) with answers
- A customer service case and resolution
- Before and after stories
- New training opportunities
- Free resources, like white papers and guides
Inspiration for the post’s what to write in your newsletter 1 and 2 is taken from Campaign Monitor.
So once again what are you waiting for? Just go ahead and create your next newsletter with some of the above inspirations.
We will soon get back with other categories for inspiration.
