Let's look at five email customization options that aren't limited to a name. It'll amaze you how simple it is. Segment your data Segmenting your list is one of the most effective strategies to tailor your emails. Simply put, segmentation is the process of separating your list into segments that share specific characteristics. The parameters you choose to segment your list are determined by the industry you're in and the
We’ve all been there. You’re working with a prospect. Things are coming along nicely. And then they go dark. I found myself in this situation a few years back: The deal had been advancing, my prospect was responsive over email, and I was confident we would close soon. And then … nothing. Weeks passed and I continued sending emails without response. Finally, I picked up the phone and called my
Ok, so you’re an expert at the basics of small business emails. But what about emails for lead nurturing? You know, follow-up emails. Or, maybe more difficult to master, warming up cold email leads. If you’re reading this section, your follow-up emails probably aren’t working the way you want them to. If you’re using trust hackneyed phrases like: “I just wanted to check in…” “Just following up on our conversation…”
Create stunning email marketing campaigns Design engaging email marketing campaigns with simple drag-and-drop tools. Your design is guaranteed to look amazing in every inbox, on every device. Track your success, anytime, anywhere MANAGE AND GROW YOUR AUDIENCE Organize your email marketing contact data and build segments based on custom criteria with our list management tools and integrations. AUTOMATE YOUR EMAIL CAMPAIGNS Use email automation to automatically trigger emails with relevant
