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Optimize Email Content for Mobile Devices

Optimizing email content for mobile devices is a critical aspect of successful email marketing campaigns. With an ever-increasing number of emails being opened through mobile devices, it's essential to ensure that your email messages are easily readable and visually appealing on smartphones and tablets. We will therefore be exploring practical tips and best practices to optimize your email content for mobile devices, maximizing engagement and conversions. 1. Use a Mobile-Responsive
Ant Text EMAIL MARKETING LATEST NEWS

Cold Emails

I would argue that most people, like me, dread writing cold emails. Those emails that you send to strangers hoping to get a reply. Be it for a meeting, sale, or anything else. To save you trouble and time next time you're writing a cold email. We have compiled a list of best practices that can make your cold emails more effective and less annoying. Here are some of them:
Ant Text EMAIL TIPS and TRICKS LATEST NEWS

Email Design Trends for 2023

Introduction We have now entered 2023. This means new opportunities and trends in every field. One of which is email. To keep you informed, we've compiled a list of some of the noteworthy trends we anticipate. Some of the trends listed below won't necessarily be new but will play a bigger role in 2023.   Interactive Emails The first trend in the list is Interactive Emails i.e an email that
Outlook productivity tips.
Ant Text EMAIL TIPS and TRICKS LATEST NEWS

Top 5 Outlook Tips to Increase Productivity

Microsoft Outlook, the industry standard for business email, calendars, and contacts, is where most modern workers begin and end their day. There are millions of different ways to speed up the program. We've compiled a list of our 5 favorite productivity hacks and tricks for making the most of this critical program. 1. Sort your emails into folders. This is the obvious first step if you want to streamline your
Avoid overcrowded inbox
Ant Text EMAIL TIPS and TRICKS LATEST NEWS

How to avoid an overcrowded inbox

It will soon be summer season, which also means holidays for you and lots of your colleagues. After your vacation, you will hopefully be relaxed and full of energy, that is until you open your inbox for the first time, where plenty of emails are probably waiting for your attention.  In order to avoid an overcrowded inbox, here are some tips you should follow before and after your vacation.   
Ant Text EMAIL TEMPLATES LATEST NEWS

5 Email personalization strategies

Let's look at five email customization options that aren't limited to a name. It'll amaze you how simple it is.  Segment your data Segmenting your list is one of the most effective strategies to tailor your emails. Simply put, segmentation is the process of separating your list into segments that share specific characteristics. The parameters you choose to segment your list are determined by the industry you're in and the
Ant Text EMAIL MARKETING LATEST NEWS

Email signature must haves

Even if positioned at the bottom of an email, a tailored signature can add a personal touch and improve your corporate, as well as personal, branding. In general, a signature should not be too basic or predictable. Instead, it should catch the reader’s attention and convey key information.  Here are the elements you should not miss when signing an email.  First, your name, title and company name are essential to introduce your
Ant Text EMAIL TIPS and TRICKS LATEST NEWS

8 S’s for a better writing

Anyone who works in business needs to be able to write well. Writing skills are crucial to communicate successfully and sell whatever ideas, products, or services you have to offer. Your writing has the power to attract your reader’s attention, whether it's a short remark in an email or a sophisticated argument in a report. According to Bill Richard, there are eight criteria that characterize great prose, which are summarized