Let's look at five email customization options that aren't limited to a name. It'll amaze you how simple it is. Segment your data Segmenting your list is one of the most effective strategies to tailor your emails. Simply put, segmentation is the process of separating your list into segments that share specific characteristics. The parameters you choose to segment your list are determined by the industry you're in and the
By analysing the email design trends from 2019 you can get a jump start in 2020 and focus on crafting an email design strategy that will help you see more results from your email marketing efforts. 1. Video in Email Video content is only becoming more popular, well – at least the video trend is growing as more content is being shared on social networks being “rich media”. (do people
Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. In fact, if you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans
