One of the most efficient marketing strategies is retargeting (also known as remarketing to those who use Google Ads). If you've ever shopped online and then seen commercials for comparable things, you've seen this tactic in action—and you could be one of the many individuals who has converted as a consequence. So, what it actually is and how does it work? Keep reading to find out! What is retargeting
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Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. In fact, if you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans
