One of the most efficient marketing strategies is retargeting (also known as remarketing to those who use Google Ads). If you've ever shopped online and then seen commercials for comparable things, you've seen this tactic in action—and you could be one of the many individuals who has converted as a consequence. So, what it actually is and how does it work? Keep reading to find out! What is retargeting
Animation is a great tool to leverage within email marketing to help your brand stand out from the crowd. Animated elements allow you to: Catch the reader’s eye Emphasize a promo or message Drive subscribers to convert Due to various levels of support across inbox providers, animation in email marketing requires thoughtful design to ensure deliverability. Using animated GIFs is the best way to ensure your email renders well across
Did you know that employees spend 23% of their workday checking emails? With so many emails getting into your inbox every day you need to clean up you can’t avoid mistakes. Try to see if you can relate to these scenarios: You hit send too soon and regretted sending an email You found out that the text was correct but forgot to add the attachment These are some of the
It is interesting to know if you use email to communicate to others. This being the case, ask yourself this question – “Do I use email for convenient communication or for effective communication? ” Before you answer this question, I would like to share some behaviors with you to help you honestly assess your approach to email. As someone who sends and receives a significant amount of personal email, we
How many times has a deal been going along without a hitch until, suddenly, it’s not? One week of silence passes, then two, and you’re left wondering what you did wrong and if there’s any way to fix it. By this point, you’ve likely sent previous follow-up emails or left voicemails for your prospect. So, what’s your next step? Here are five principles to adhere to when sending a follow-up
