Even if positioned at the bottom of an email, a tailored signature can add a personal touch and improve your corporate, as well as personal, branding. In general, a signature should not be too basic or predictable. Instead, it should catch the reader’s attention and convey key information.
Here are the elements you should not miss when signing an email.
First, your name, title and company name are essential to introduce your role to the reader.
Contact information and links should also be included. That way the recipient will know how to reach you. It is recommended to add your business website, a phone number and relevant social media. For example, you can add your LinkedIn profile to grow your network.
The structure and design of your email signature should be coherent with your branding, as well as visually appealing. Moreover, as more people are reading their mail on the go, test your signature and make sure it adjusts well across devices. Don’t forget to make it dark-mode friendly too.
If you are working with contacts from several countries, make sure that your business communication is compliant with local culture and legal requirements.
What about pictures and logos? While these tend to be considered optional elements, they can have a big impact on building relationships, as the reader will be able to match a face to your name and recognize your brand.
To sum up, tailoring your email signature as your business card will contribute to your professional credibility. Try to keep it short and filter out irrelevant information and contact handles you are not using anymore. With a proper signature standing out in your recipients’ mailbox, you are on the way for more responses and new opportunities for your business.
Read about dark mode design in our previous blog post linked here.