We have now entered 2023. This means new opportunities and trends in every field. One of which is email. To keep you informed, we’ve compiled a list of some of the noteworthy trends we anticipate. Some of the trends listed below won’t necessarily be new but will play a bigger role in 2023.
- Interactive Emails
The first trend in the list is Interactive Emails i.e an email that the customer can interact with. Making email interactions can be accomplished in a variety of ways. So here are a few:
– Create a button with a call to action. A call to action (CTA) is a method for marketers to engage with their customers. They typically appear in captions such as Sign up, Read more, Free trial, Buy now, Contact us… All captions encourage users to participate.
– Hover or rollover effects. A simple effect that can change the layout of the page simply by hovering your mouse over or scrolling. Color changes, font changes, and decreased opacity are all common effects.
– We are also seeing an increase in forms and testimonials. Basically tables in emails that encourage you to fill out certain information.
There is a plethora of interactive email functionality available, and more are being added all the time. With 90% of marketers stating that interactive email is what differentiates their brand from the competition, it is easy to see why it is so popular.
Take note that interactive content has its own set of challenges and obstacles. For example, many email clients do not fully support interactive content; therefore, you must provide a fallback option that works well across all clients and browsers.
- Animated Gifs
What began as a fun feature a few years ago is now a large-scale trend used in a variety of fields. The advantages of using GIFs in emails are numerous. It directs users to where you want them to go, captures their attention, and, most importantly, makes them stay longer. These are all reasons why it is used by up to 70 % of marketers in their emails to increase engagement and drive conversions.
– To create animated gifs, use dependable tools. Adobe Animate and Photoshop are the most reliable in this field. – Compress the image to reduce file size and email load time, which is important for readers. – As a static fallback, make the first frame contain everything you need.
- Customize your image
Making something look appealing has never been as easy as it is today. Especially when we are talking about web design. There is an abundance of sides that offers free-to-use images, designs, and templates.
Although it is tempting to use one of them to save time and money. Studies show that this hurts the brand more than it helps it. Nowadays, generic images appear cheap, whereas customized images appear expensive and luxurious. Take the time to create customized visuals or use premium packages to make email design feel exclusive and current.
- Focus on the visual and then text
Several studies have found that the human attention span is no longer than 8.45 seconds and is sadly on the decline. With only about 8 seconds to capture someone’s attention, we need to make the most of it.
This is why the visual aspect is so important. The human brain can process visual imagery a lot faster than text. Furthermore, visual elements can aid in keeping the user engaged and directing their attention to key points. However, keep the intended audience in mind.
Remember that this doesn’t mean you should get rid of the text altogether. Most readers prefer to scan rather than read a text. So to keep their engagement make your text short and concise.
- Geometric shapes and lines
Geometric shapes are a quick and easy way to design your email. Shapes are simple to use and do not require much effort. You can use a variety of shapes, each with its own function.
Using something as simple as a line can assist you in focusing the reader’s attention. Most people have a tendency to follow the path of the line. Use this to your advantage by pointing to important information.
Another shape that is commonly used is the circle. Circles draw the attention of the reader inward towards the center of the circle.
And lastly, we have the square or box. A square can help you divide your email’s layout. The reader is made aware of the importance of certain information by framing it.
- Dark Mode in emails
The use of Dark Mode is one of the major trends we’re seeing across platforms. This feature has been increasing in popularity among platforms. Most email services use dark mode and it becomes wight spread for good reason.
One of the main solutions that it provides is that it reduces strain on the eyes. This encourages readers to stay on your side for longer. Using dark mode also allows emails to direct the reader’s attention to crucial focus points. This can be accomplished by employing specific colors that create contrast in the dark.
It’s important that you know how to use dark mode. This includes a strong emphasis on the use of white space. Try to limit the use of long text. Don’t rely too heavily on dark mode; instead, use a splash of color to ensure some contrast.
I hope you learned something new about email design from this article. There are numerous approaches to creating a visually appealing email. One way is to use Ant Text templates to make your emails stand out from the crowd. They have many available features, including some of the ones mentioned above.
Check them out here: https://www.anttext.com/