About a month ago we released a list of some of the top design trends in 2023. As we are traveling further into 2023, it has become evident that there are trends that we did not cover in our previous article. For this very reason, we have chosen to make part two, Email Design Trends of 2023.
7. Product in use.
Number seven on our list is ‘product in use’. When or if you have a product connected to your email, it is important to show it off. Instead of having a still picture of your product. Show your product being used.
Think of it like this. If you receive an email from Nike trying to sell you a shoe, what would be the most efficient? Showing you a picture of the shoe, or showing someone running in that shoe. There are multiple ways to do this, the most efficient way being through gifs or videos. Just remember to take into account what we mentioned in 2. Animated Gifs.
8. Creative product display.
Including pictures of products in emails has morphed into a key design trend for any email marketer. We mentioned how important the design of an image is in 3. Customize your image.
Displaying these images is just as vital. You want to place images in a way that is intuitive for the recipient. Using images to lead the reader’s gaze to key information.
Remember to keep those images relevant to the text. Your goal is not to mislead your customer.
9. Images with faces.
Don’t worry, this will be the last email design trend talking about the use of pictures. As we briefly mentioned in 4. Focus on the visual and then the text, there isn’t much time to grab the reader’s attention. So making the most of it is essential and the quickest way of doing this is through imagery. The imagery which works best is pictures that include faces.
Many different emotions can be expressed through faces. Allowing the recipient of your email to quickly and easily understand what you are trying to say.
10. Closer to web design.
With email templates being easier to make with products such as Ant Text. The layout of emails in general has taken on a whole new shape. Emails are now resembling the layout of websites. Incorporating nav bars (accordions), customer stories (testimonials), and sliders have made the distinction between websites and emails harder. Making email engagement broader than ever.
There are still hurdles that need to be overcome, in order to get emails to the same extent as websites. Due to the email client’s limitations.
11. Single-Column layout.
A trend being implemented a lot as of late is the single-column layout. The layout’s main focus is to make all the content and information easily accessible to the reader.
By focusing all the information in one column, the chances of overwhelming your readers won’t be as high. A single column also makes it easy to read from top to bottom, without missing any vital information.
Layout matters a lot when sending emails. Making sure you convey as much information as possible, in the least amount of time, is therefore the key to a good email. This can be done through a single-column layout.
Equally important is that you factor in typography when writing an email. The typography used in an email is vital for the reader. Typography can help tie your emails together. Depending on the way you use it, typography can convey a theme, create emotions, and uplift your emails.
Using it right can be a bit tricky, so here are some points to take into consideration.
- Don’t overdo it with too much. Using too many different typographies can quickly overwhelm the reader and will distract from what you are trying to convey.
- Using the same typography that everyone else is using. This can hurt your image and won’t make your emails stand out as much.
- Being flexible. It’s important that you don’t limit yourself to one typography but instead try to consider what the message is that you are trying to convey.
- Make sure that it works on all screens. Before using typography consider where your audience will be reading it from. The difference between the screen on a phone and the screen on your computer matters more than you would think.
This marks the end of our predictions for email design trends for 2023. We hope that with this information you will be able to create some amazing email designs.
I have been improving my email designs a lot already during 2023. The tool that has helped me the most is Ant Text.
Ant Text has made it easy and simple to try out the different design trends mentioned in this list. If you wish to try Ant Text out for your self click the link below.