I would argue that most people, like me, dread writing cold emails. Those emails that you send to strangers hoping to get a reply. Be it for a meeting, sale, or anything else.
To save you trouble and time next time you’re writing a cold email. We have compiled a list of best practices that can make your cold emails more effective and less annoying.
Here are some of them:
- Do your research. Next time you write a cold email, put some thought into the person you’re contacting. What are their pain points? What are their goals? What are their interests? Use this information to personalize your email and impress them with your care for details.
- Write a catchy subject line. You have probably heard this one before, but don’t underestimate its value. The subject line is the first thing that your recipient will see, and it plays a big factor in whether they open your email or not. Next time you are struggling with a subject line use these 4 metrics to guide you: curiosity, urgency, value, or relevance. This will grab their attention and entice them to read more.
- Keep it short and sweet. Nobody likes to read long and boring emails, especially from strangers. So keep your cold email concise and clear. Cut out as many filler words as possible. The aim is for no more than three paragraphs, and use bullet points or numbered lists to break up the text.
- Focus on the benefits. Don’t just talk about yourself or your product. Instead, you need to tell your recipient how you can help them solve their problem or achieve their goal. Be specific by using examples and numbers to demonstrate your value proposition and credibility.
- End with a clear call to action. You don’t want to leave your recipient wondering what they should do next. Put emphasis on what you want them to do and why they should do it. Leave as little room for speculation as possible. Whether it’s replying to your email, booking a call, signing up for a trial, or anything else, make it easy and obvious for them to take action.
These are some of the best practices when you’re writing a cold email. Of course, there’s no guarantee that you’ll get a response every time, but following these tips can increase your chances of getting noticed and getting results.
If you would like to get a step ahead of the competition try out Ant Text. An email automation software that can help you implement the best practices for writing effective and personalized cold emails. With Ant Text, you can create email templates that are customized with the recipient’s name, company, and other relevant details. You can also use the software to create catchy subject lines that grab the recipient’s attention and increase the likelihood of your email being opened. Learn more here.
