Anyone who works in business needs to be able to write well. Writing skills are crucial to communicate successfully and sell whatever ideas, products, or services you have to offer. Your writing has the power to attract your reader’s attention, whether it's a short remark in an email or a sophisticated argument in a report. According to Bill Richard, there are eight criteria that characterize great prose, which are summarized
Summer is just starting and everyone deserves a vacation at this point. In order to be on top of your game at work, it might be a good idea to create an "out of office" response. Let's have a look at how to do it properly! What to do? The most important thing is to know your audience. You need to consider this, because that way you can figure out
Most of us are sending emails on a daily basis and many people might think that the font is not important. Let's have a look at how fonts actually work! The choice of font should depend on the tone of voice that you want to achieve, so first, let's dive in to the basic psychology of fonts. The Basic Psychology Behind Fonts 1. Sans serif - the most used font
A global pandemic can really stir things up in the marketing world. In 2020, we’ve seen some big changes in digital marketing and 2021 is likely to bring even more changes. As a digital marketer, it’s important to pay attention to trends so you can stay on top of changing best practices without disrupting your entire marketing strategy. That’s why we’re sharing seven email marketing predictions for 2021. With these
A global pandemic can really stir things up in the marketing world. In 2020, we’ve seen some big changes in digital marketing and 2021 is likely to bring even more changes. As a digital marketer, it’s important to pay attention to trends so you can stay on top of changing best practices without disrupting your entire marketing strategy. That’s why we’re sharing seven email marketing predictions for 2021. With these
By analysing the email design trends from 2019 you can get a jump start in 2020 and focus on crafting an email design strategy that will help you see more results from your email marketing efforts. 1. Video in Email Video content is only becoming more popular, well – at least the video trend is growing as more content is being shared on social networks being “rich media”. (do people
There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed in dark background colors and light foreground. Dark mode is often confused with color inversion. Several themes in the digital marketplace enable color
Are you looking for ways to improve your email marketing strategy in 2020? Want to know the latest email design trends to incorporate into your email campaigns? The team from Uplers Email share their email design trends for 2020 in this infographic. Here’s what makes their list: Design for dark mode (Watch our Dark Mode video here) Go 3D Advance to APNG animations and seamless designs Adopt AMP Incorporate interactivity and gamification
Welcome emails are a lot like online dating — your subscribers signed up for your list because they were attracted to your profile. To make the relationship work, you need to deliver on that promise. This is your opportunity to really “wow” them with your personality, so they look forward to your next newsletter. When you consider that welcome emails have an unusually high open rate of 50% – making them 86%
Let people know who you are and how to reach you An email signature is a nice way to end an email message because it gives the recipient more information about who you are and how you can be reached. In Outlook, you can create one or more personalized signatures for your email messages. Your signature can include text, images, your electronic business card, a logo, or even an image
