Imagine you’ve spent 10 years writing the next great novel. Your editor loves it and the earlyreviews are great, but once it’s published, no one buys it. Turns out, your cover sucked. Unless you’re a writer, this situation might sound pretty unfamiliar. But something similar happens to salespeople on a daily basis. They invest time and energy into crafting the right message or personalizing a template, but their prospect never reads
Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. In fact, if you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans
Ok, so you’re an expert at the basics of small business emails. But what about emails for lead nurturing? You know, follow-up emails. Or, maybe more difficult to master, warming up cold email leads. If you’re reading this section, your follow-up emails probably aren’t working the way you want them to. If you’re using trust hackneyed phrases like: “I just wanted to check in…” “Just following up on our conversation…”
I receive a dozen of emails like this one every week (I substituted the real name with “John Doe” for privacy policy reasons!): Hi There, My name is John Doe, and I am the owner of a web design and development agency. We would like to promote our client’s services on your blog by purchasing a banner. Please get back to me with rates and availability and we’ll discuss...! The
Last year, Microsoft released Outlook.com beta to bring a faster, smarter, and more personalized inbox. Now the next phase is ready and rolling out the new Mail experience to all Outlook.com users. Read more about some of the new improvement experiences here: New look for Mail All Outlook.com users now get the benefits of a faster email experience, a smarter inbox, and better personalization. In addition to features we announced when the beta began,
Having an email marketing strategy for your business has become essential. Although it is considered an old-school tool, email is still popular, and most people check their inbox many times a day, especially since smartphones appeared. Being able to periodically contact your subscribers through a newsletter is the best way to get their engagement, so your campaign should be nicely done. Pixabay Your newsletter should be designed to meet your subscriber’s
Today, 200,000 organizations in 181 markets and 39 languages use Teams, including A.P. Moller–Maersk, ConocoPhillips, Macy’s, NASCAR, Navistar, RLH Corporation, and Technicolor. General Motors is also now using Teams. Teams for Intelligent Communications and Collaboration Over the last year, Teams has evolved to become the ultimate hub for teamwork. Built on the strength and scale of Office 365 with over 120 million users, Teams delivers chat-based collaboration, meetings, calling, and
-What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox! I spend way too much time dealing with emails. And even though I may moan over the many messages that hit my account on the daily, when I’m doing the sending they’d better be on point! So I’m sharing my awesome-sauce
If your organization uses Exchange and Outlook, consider enabling MailTips! It’s quite handy and can be a big help.The MailTips bar (a yellow bar across the top of your email draft) is contextual and can pop up in different situations, including: If you select “Reply All” by accident If you type “please find attached” or something similar and don’t actually attach anything Responding to someone with an Out-Of-Office message up
– It’s a Bad World Out There It’s a reasonable certainty that even the stupidest user realizes that bad things can lurk in email. Or perhaps not. After all, if the assertion was correct, those who enjoy filling our inboxes with noxious spam wouldn’t continue to do so. And if that happened, the world would have to cope with a sudden lack of offers to gain millions of dollars for
