There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed in dark background colors and light foreground. Dark mode is often confused with color inversion. Several themes in the digital marketplace enable color
Animation is a great tool to leverage within email marketing to help your brand stand out from the crowd. Animated elements allow you to: Catch the reader’s eye Emphasize a promo or message Drive subscribers to convert Due to various levels of support across inbox providers, animation in email marketing requires thoughtful design to ensure deliverability. Using animated GIFs is the best way to ensure your email renders well across
Have you optimized your email marketing approach for 2020? If you've overlooked email in favor of other elements, this infographic might have you re-thinking your approach. The team from TD Insights have collected a range of email marketing stats and insights, which underline why it needs to remain a key consideration in your process. They break things down as follows: Why email marketing is important Mobile email usage shows extraordinary
Do you ever wonder how much time and money you and your employees spend on a daily basis? What about yearly? Use our Email Savings Calculator to find out how much you potentially can be saving with the Ant Text. The calculator is based on Microsoft's Analytics application. Click the link below and find out how it works The Ant Text Email Calculator Example on a small company of 3
Are you sending event and email newsletters? If so, it's a wise choice. Research shows 90% of consumers prefer to receive updates from a company via an event and newsletter, while just 10% prefer updates on social channels. Creating a must-read event and newsletter can be tricky. To stand out in a crowded inbox, make sure your event and newsletter has these epic elements shown and described below: 1. Must-click
Last time we gave your inspiration for your newsletters in the categories "Company information" and "Product information" This time we continue with more inspiration in two other categories that we see is used by many. Category 3: Content, Content, Content There are lots of opportunities to build your audience with content that’s not directly related to your company or product. So, be sure to make room for something fun and
Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience. One of the best parts about email newsletters? Creating them is easy! The difficult part is generating content for newsletters every month -it can prove challenging for even the most experienced marketer. In the next post from Template-City we will give you some ideas within different categories. Category 1: Company information Let your subscribers know
Sean La Roque-Doherty is an expert in the practice and business of law in court, in corporate law departments, and in law firms. He has base in New York, where he daily interacts with clients through emails. He tells us that combining Ant Text with Outlook templates increase your productivity when communicating with clients, scheduling meetings, and sending newsletters. With Ant Text your emails will simply work smarter. Here's what
Source: www.englishlive.ef.com For most of us, email is the most common form of business communication so it’s important to get it right. Although emails usually aren’t as formal as letters, they still need to be professional to present a good image of you and your company. How to write a formal email Follow these five simple steps to make sure your English emails are perfectly professional. Begin with a greeting Thank
We’ve all been there. You’re working with a prospect. Things are coming along nicely. And then they go dark. I found myself in this situation a few years back: The deal had been advancing, my prospect was responsive over email, and I was confident we would close soon. And then … nothing. Weeks passed and I continued sending emails without response. Finally, I picked up the phone and called my
