Despite the evolution of other digital marketing strategies, one question that keeps coming up is “Is email marketing still relevant?”.” The short answer is yes. You can expand your customer base and increase sales with an effective email marketing strategy. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever. Here are top 4 reasons on the importance
Even if positioned at the bottom of an email, a tailored signature can add a personal touch and improve your corporate, as well as personal, branding. In general, a signature should not be too basic or predictable. Instead, it should catch the reader’s attention and convey key information. Here are the elements you should not miss when signing an email. First, your name, title and company name are essential to introduce your
Anyone who works in business needs to be able to write well. Writing skills are crucial to communicate successfully and sell whatever ideas, products, or services you have to offer. Your writing has the power to attract your reader’s attention, whether it's a short remark in an email or a sophisticated argument in a report. According to Bill Richard, there are eight criteria that characterize great prose, which are summarized
Summer is just starting and everyone deserves a vacation at this point. In order to be on top of your game at work, it might be a good idea to create an "out of office" response. Let's have a look at how to do it properly! What to do? The most important thing is to know your audience. You need to consider this, because that way you can figure out
In the digital world, emojis are becoming a commonly used communication tool. Using emojis in your emails can be the key to deliver effective messages in a fun and less formal way. A little bit of history and fun facts 🤩 The term emoji originates from the Japanese e (絵, "picture") + moji (文字, "letter, character"). 🇯🇵 Starting from the first set of 176 emojis, created in 1999 by Japanese
Most of us are sending emails on a daily basis and many people might think that the font is not important. Let's have a look at how fonts actually work! The choice of font should depend on the tone of voice that you want to achieve, so first, let's dive in to the basic psychology of fonts. The Basic Psychology Behind Fonts 1. Sans serif - the most used font
