A global pandemic can really stir things up in the marketing world. In 2020, we’ve seen some big changes in digital marketing and 2021 is likely to bring even more changes. As a digital marketer, it’s important to pay attention to trends so you can stay on top of changing best practices without disrupting your entire marketing strategy. That’s why we’re sharing seven email marketing predictions for 2021. With these
Are you sending event and email newsletters? If so, it's a wise choice. Research shows 90% of consumers prefer to receive updates from a company via an event and newsletter, while just 10% prefer updates on social channels. Creating a must-read event and newsletter can be tricky. To stand out in a crowded inbox, make sure your event and newsletter has these epic elements shown and described below: 1. Must-click
Source: www.englishlive.ef.com For most of us, email is the most common form of business communication so it’s important to get it right. Although emails usually aren’t as formal as letters, they still need to be professional to present a good image of you and your company. How to write a formal email Follow these five simple steps to make sure your English emails are perfectly professional. Begin with a greeting Thank
Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short. In fact, if you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans
Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. With digital marketing,
Ok, so you’re an expert at the basics of small business emails. But what about emails for lead nurturing? You know, follow-up emails. Or, maybe more difficult to master, warming up cold email leads. If you’re reading this section, your follow-up emails probably aren’t working the way you want them to. If you’re using trust hackneyed phrases like: “I just wanted to check in…” “Just following up on our conversation…”
-What’s that? The sound of some exotic Vegas slot machine? No. Sadly, that’s the sound of the gah-bah-gillions (made up number that’s REALLY BIG) of emails hitting my inbox! I spend way too much time dealing with emails. And even though I may moan over the many messages that hit my account on the daily, when I’m doing the sending they’d better be on point! So I’m sharing my awesome-sauce
Ant Text City of E-mail Templates My next stop among the Vikings in Scandinavia is in a city where one man has showed me a whole new way of thinking when writing e-mails. This man is Antonio, the creator of every e-mail users’ future best friend – Ant Text. This tool, the Office 365 add-in, makes work in Outlook so much easier and more efficient for every employee in
.. that it is possible to get Ant Text for Office 365 directly from Store in your Outlook or Outlook For MAC? Just click the red "Store" button in the Outlook Ribbon and search for "Ant Text" We will soon publish the new version of Ant Text with our new features. We thank all of you who has written to us on support@anttext.com with your requests. Let's make your emails
