Home>Ant Text>Power Up Your Emails With Animation

Power Up Your Emails With Animation

Animation is a great tool to leverage within email marketing to help your brand stand out from the crowd.

Animated elements allow you to:

  • Catch the reader’s eye
  • Emphasize a promo or message
  • Drive subscribers to convert

Due to various levels of support across inbox providers, animation in email marketing requires thoughtful design to ensure deliverability. Using animated GIFs is the best way to ensure your email renders well across the majority of email clients.

There are endless ways to use GIF animation in your email designs, here are seven of our favorite email animation examples.


1. Highlighting Text

An easy way to draw attention to your headlines is to add simple frame animation highlighting each word.

2. Rotating Photos

If you have a variety of products or photos you want to highlight without the email feeling content-heavy, you can easily rotate photos using frame animation.

3. Frame Animation to Show Motion

With custom photo assets, you can bring a photo to life by showing slightly different angles or a sequence of events with a simple frame animation.

4. Animation for Depth

Who said your animations have to stay in the same place in the email? You can create depth by having your animation float above other design elements and throughout the email.


5. Video as a Hero Image

If you want to bring your hero layout to the next level, consider using video as the background element instead of a static image.

email animation mvmt watches


6. Looping Motion

A great way to grab attention is loop a texture to give it motion. This technique is more complicated as you’ll need to find the right assets to feel seamless, but if done correctly, it can be very effective!

blenders email animation


7. Mystery Sale Promotion

A great way to promote clicks, this mystery sale promo GIF leaves the view curious what is next by leveraging animation.

email animation mystery sale


Animation in Email Best Practices

Beyond these great creative examples, here are some of our best practices for exporting your GIFs to make sure they delivered, opened, and clicked:

  • File Size: We recommend any GIF that is included in your email be under 2.5 MB. This is key to ensure it quickly loads for a good user experience and deliverability.
  • Key Information in the First Frame: Not all inbox providers support GIFs (Outlook being the major one), so you want to ensure all the important information is in the first frame of the animation. We recommend avoiding animating key promotional text (i.e. 50% OFF or FREE SHIPPING), just in case the GIF doesn’t load properly.
  • Looping: Be sure to loop the animation while exporting so it will continuously repeat.
  • Single CTA: Your GIF exports as a single file so you’ll only be able to link it to one landing page. If you need to include a CTA in your GIF, be sure the design will support your linking strategy or merchandising. Animation is great, but should not come at the cost of creating shoppable emails.

The more creative you are, the more sophisticated and attention-grabbing your email animation will be.


Source: https://tinuiti.com/


Ladybug is here to help you with getting started, showing you the way to a successfull Ant Text journey. Ladybug will show you the path to our Youtube channel, where she has prepared a few videos for you to follow. Visulalize your journey with Ladybug through her instructions, pictures and video tutorials.

Leave a Reply

Your email address will not be published. Required fields are marked *